Wix SEO help in Japan – fix what Wix can do, migrate only when it pays off

What Wix SEO tools can do out of the box

Wix has improved its search features a lot over the years, and the basics of Wix SEO need no extra apps. Knowing what the dashboard offers makes it much easier to decide what to fix first.

• Per-page SEO settings: title tag, meta description, URL slug and whether the page is indexed
• SEO Setup Checklist: a guided setup that includes connecting Google Search Console
• Sitemap and robots.txt: the sitemap is generated automatically and robots.txt can be edited in the dashboard
• URL Redirect Manager: 301 redirects from old to new addresses, managed in one list
• Structured data: custom JSON-LD markup can be added per page
• Image alt text: set per image, with images converted to lighter formats automatically
• Multilingual: Wix Multilingual creates language versions and adds hreflang tags for you

So the tools are there. What they need is page-by-page work – left at their defaults, they do very little.

Why Wix sites get missed in search

Drag-and-drop freedom is what makes Wix easy, and the same freedom often creates search problems. These are the issues we see most on Wix sites that come to us:

• Every page has the same title and description – usually just the site name
• Headings are picked for font size, so H1 and H2 tags do not reflect the page structure
• Key information such as service names or the area you serve exists only as text inside images
• The site is still on a free plan with a "wixsite.com" address
• Animations, videos and stacked apps make pages slow on phones
• Everything sits on one long page, with no separate page per service
• Search Console was never connected, so nobody sees indexing status or errors

The more of these apply, the more room there is to improve. Start by checking the titles and headings of your main pages. For the general basics, see our guide to SEO for business websites.

The Wix SEO fixes we apply, in order

When we take on a Wix site, we work through these steps. They are ordered by impact, so the same order works if you do it yourself.

• Domain and Search Console: confirm the site runs on your own domain, submit the sitemap and review indexing
• Page structure: give each service or area people search for its own page
• Titles and descriptions: write them per page, matching the words searchers actually use
• Headings and body text: one H1 per page, clear H2 and H3 sections, and real text in place of text-in-images
• Speed: compress large images, remove unused apps and cut heavy effects to lighten mobile pages
• Structured data: markup for your business details, FAQs and similar content
• Tracking and maps: GA4 setup and, for local businesses, a well-kept Google Business Profile (MEO)

All of this can be done without leaving Wix. Changes take weeks to months to show in search, so we follow impressions and clicks in Search Console and keep refining copy and structure.

Stay on Wix or migrate? How to decide

Most company and shop websites can build a solid SEO foundation on Wix. For some businesses, though, another platform is easier to run and pays off over time.

• Wix is fine: a few dozen pages, you already update Wix comfortably, and the goal is inquiries or bookings
• Consider moving: you plan hundreds of articles, want to grow a store with a large catalog, or need fine control over URLs and data
• Keep in mind: Wix has no export of a full site to another CMS, so a migration is close to a rebuild

A migration needs 301 redirects from every old URL, the content of your strongest pages carried over, and continuous tracking. Our page on migrating from Wix explains the process, and Wix website production covers rebuilding on Wix itself.

Wix SEO with UNANOBO: see the improved site first

UNANOBO reviews your current Wix site and builds a free demo with a search-friendly page structure, headings and title suggestions applied. Looking at it together, we can also judge whether improving on Wix or moving platforms suits you better.

The process is free demo, feedback, launch, growth. The founder handles every project personally, so you keep one contact from the demo to improvements after launch. Everything runs by message, in Japanese or English, and your Wix account, domain and analytics stay in your name.