Osteopathic clinic website in Japan – symptom pages, menus and booking, shown first as a free demo

What patients check on an osteopathic clinic website

Most visitors already know what hurts: lower back, neck, a sports injury, whiplash after a car accident. They search on a phone, compare a few clinics nearby and often decide within minutes. A good osteopathic clinic website in Japan is built to answer their questions in that short window.

• Do you treat my problem? Back pain, stiff shoulders, accident injuries, sports injuries – listed clearly
• Insurance or self-pay, and how much? A first-visit estimate and when health insurance applies
• Is it easy to get there? Directions from the station, parking, evening and weekend hours
• Who will treat me? Photos of the practitioners, their qualifications and approach
• How do I book? Phone, online booking or LINE, right on the page

Open your current site on a phone and check these five points. Anything that takes more than two taps to find is where to start. For Google Maps, reviews and local search, see marketing for osteopathic clinics.

Advertising rules for seikotsuin, sekkotsuin and seitai

Advertising by judo therapy clinics (seikotsuin and sekkotsuin) is limited by the Judo Therapist Act, and the Ministry of Health, Labour and Welfare has been working on guidelines that also look at websites. Seitai clinics are not licensed under a national qualification, so the legal position differs, but the Act against Unjustifiable Premiums and Misleading Representations applies to everyone, and any wording that suggests medical diagnosis or treatment is risky.

• Describe insurance accurately: health insurance for judo therapy covers acute and subacute injuries such as fractures, dislocations, bruises and sprains. Say clearly that chronic stiffness and fatigue are self-pay
• Avoid guaranteed results: no "cured for sure", "fixed in one visit" or "the most effective in town"
• Handle testimonials and before/after photos with care: note that results vary and avoid misleading images or figures
• Be precise about qualifications: seitai clinics should avoid titles that look like national licenses and words like "treatment" or "diagnosis"
• State the terms of any offer: who, how long and how many times, on the same screen

Rules and interpretations are revised from time to time, so check the latest materials from the ministry and the Consumer Affairs Agency before launch, and ask your association or local public health center about anything unclear. Medical and dental clinics follow a separate set of medical advertising guidelines – see clinic website design.

Symptom pages: one concern, one page

Patients search by symptom and area, for example "back pain seikotsuin" plus the town name. Separate pages for your main symptoms are easier to read and easier for search engines to understand than one crowded home page. A symptom page works well in this order:

• Recognizable complaints in the patient's own words: a heavy lower back in the morning, pain after sitting
• Possible causes, explained in general terms
• How a session runs: consultation, assessment, treatment and self-care advice, with photos
• Insurance or self-pay for this symptom, with a price guide
• How many visits people typically need, noting that it varies
• Booking buttons in the middle and at the end, for both phone and online booking

Start with your three to five most common symptoms, written in the head practitioner's voice. Copying the same text and swapping the symptom name makes the pages look thin and rarely performs well in search.

Presenting self-pay menus and prices

Pelvic and posture correction, postnatal care, acupuncture and training sessions are where your clinic stands out. If content and prices are unclear, first-time visitors hesitate even to call. Include these on the menu page:

• Menu name, duration and price including tax, in one list
• One or two lines on who each menu suits
• What happens on the first visit and whether there is a first-visit fee
• Terms for multi-visit tickets or monthly plans: expiry and cancellation
• How insurance and self-pay sessions combine on the same day
• For traffic accident injuries, a note on compulsory auto insurance (jibaiseki) paperwork and seeing an orthopedic doctor in parallel

Publish the price list as plain text so it reads well on a phone and you can update it yourself through the admin panel whenever prices or menus change.

Online booking for seikotsuin and seitai clinics

People in pain want to book now, and the front desk often cannot answer the phone during sessions. Combining 24-hour online booking with phone booking is the standard setup. Decide these points before choosing a system:

• Booking unit: time slots, choice of practitioner, or different lengths per menu
• New vs returning patients: longer slots for first visits and an online intake form
• Changes and cancellations: cut-off times and the no-show policy, shown on the booking screen
• Reminders: confirmation emails or LINE messages to reduce missed visits
• Entry points: your website, the booking button on Google Maps and your LINE official account, all feeding one calendar

Most booking tools are monthly subscriptions, and features and costs vary by product. If you already use one, the website simply links to it in the right places. For a comparison of options, see websites with a booking system.

How UNANOBO builds your clinic website: a free demo first

Before you commit, UNANOBO builds a free demo based on your clinic's name, menus and atmosphere. You see the home page, a symptom page, the price list and the booking buttons on your phone and computer, then decide whether to go ahead.

The process is simple: free demo, feedback, launch, growth. The founder handles every project personally, so you keep one contact from the first demo to improvements after launch, and everything runs by message in Japanese or English. After launch, new symptom pages, MEO and Google Ads can continue through the same contact.