On-page SEO service – titles, headings and internal links done for you

What an on-page SEO service covers

On-page SEO means arranging the inside of your site so that both search engines and readers understand what each page is about. Every part of it is under your own control. A good on-page SEO service focuses on four areas:

• Titles and meta descriptions: the text shown in search results – unique for each page and matched to what the page actually offers
• Heading structure: h1 to h3 that follow the logic of the content
• Internal links: related pages connected with link text that says where the link goes
• Site structure: clear menus, shallow levels and readable URLs, so key pages are easy to reach

Speed, indexing and structured data belong to technical SEO. The two overlap, but starting with the content and structure side usually gives you results you can measure sooner.

Signs your site needs on-page work

If several of these sound familiar, fixing your existing pages will often do more than publishing new ones:

• Several pages share the same title, or titles say only "Home" or "Services"
• A page has more than one h1, or headings are chosen only for their font size
• Your service pages are linked only from the menu, never from blog posts
• Two or three pages cover nearly the same topic and compete with each other
• Important pages need three or more clicks from the home page
• Search Console shows plenty of impressions but very few clicks

If many of these apply, or you want to find the root cause first, start with an SEO audit of the whole site.

How to fix titles and headings

Titles and headings are the easiest place to start. Before choosing words, make sure you can say in one sentence whose question each page answers.

• One page, one topic: give each page one main keyword and do not let two pages target the same one
• Key words first: search results cut long titles, so put the main term and any location near the start
• Descriptions that earn the click: say what the reader will learn and what they can do next
• One h1 per page: match it to the title and keep it off logos and slogans
• Headings that work as a table of contents: someone skimming only the h2s should get the story

Stuffing keywords makes titles harder to read and less likely to be clicked. Write for the person searching, then watch click-through rates in Search Console for a few weeks after the change.

How to fix internal links and site structure

Internal links tell search engines how pages relate and which ones matter most. Site structure is the map those links sit on. Get both right and visitors reach the right page quickly, while search engines understand the whole site.

• Choose your pillar pages: the services or product categories you most want found
• Link from articles to pillars: guide readers from blog posts and news to the related service page
• Use descriptive link text: "exterior painting cost" says far more than "click here"
• Keep it shallow: key pages within two or three clicks of the home page
• Short, meaningful URLs: plain English words, and do not change them without a reason
• Add breadcrumbs: show where the visitor is and make it easy to move up a level

Where pages overlap, merge them into one and send the old URLs to it with a 301 redirect. For the role and layout of your home page, see homepage SEO.

On-page SEO checklist

Use this list page by page. Start with your most visited pages and the ones that lead to inquiries.

• The title is unique and the main keyword appears early
• The meta description says what the page offers and what to do next
• There is exactly one h1, and h2/h3 follow the order of the content
• Images have alt text that describes them
• The body text links to related service pages
• There are no broken links or chains of redirects
• Key pages are within three clicks of the home page
• No two pages cover the same topic
• Headings and text read well on a phone

Every unchecked item is a task on your priority list. If nobody on your side has time to work through it, you can hand the fixes over in one go.

How UNANOBO handles on-page SEO: fixed pages in a free demo

Before you commit to anything, UNANOBO reviews your current site and builds a free demo with the titles, headings, internal links and menu structure already reworked. You see exactly what would change on real pages and decide once the direction makes sense to you.

The process is simple: free demo, feedback, launch, growth. The founder handles every project personally, so you keep one contact from the first demo to improvements after launch. Everything runs by message, in Japanese or English. We also check whether the fixes can be made inside your current CMS, such as WordPress, Shopify or BASE.