Administrative scrivener website in Japan – pages built around the procedures people search for

An administrative scrivener website starts with the procedure

For a gyoseishoshi office, the most useful question is simple: what words does a future client type before finding you? Most people look up a specific procedure together with a city name. A site with one dedicated page per main procedure answers that search directly and gives the reader enough to decide to contact you.

Each procedure page should cover what a client needs to make that decision:

• Who it is for: the situation in which someone needs this procedure
• Documents: what the client prepares and what your office obtains or drafts
• Steps and typical timing: from first consultation to filing and the result
• Fee guide: your base fee and whether official charges and stamps come on top
• FAQ and service area: common sticking points, visits, postal or online handling

Pick the three to five procedures that bring you the most work and jot down these five points for each. That list is already the outline of your first procedure pages.

Common problems on licensed professional websites

Offices of gyoseishoshi, lawyers and tax accountants often share the same weak spots. If several apply, the structure is worth rethinking.

• Services appear as a list of names with no detail on what you actually handle
• There is no fee guide, so visitors leave before asking
• No photo, profile or registration number of the representative
• On a phone, the call button and contact form are hard to find
• Foreign clients contact you, yet there is no English information
• The news section stopped years ago, so the office looks inactive

For related professions, see websites for law firms and websites for tax accountants. If you work with other professionals, state clearly which matters you handle yourself and which you refer, so clients know where they stand.

How to build procedure pages, step by step

You can launch with your main procedures and add more as inquiries show what people ask for.

• Choose the core procedures: those with the most inquiries or the ones you want to grow
• Put the procedure and area in the heading: for example "Construction business permit applications in Saitama"
• Turn documents into a checklist: readers can compare it with what they already have
• Show the steps in order: consultation, collecting documents, filing, notification of the result
• End each page with a contact option: phone, form or LINE – whatever suits clients of that procedure
• Align your Google Business Profile: same office name, services and hours as the site

When rules or forms change, update the related page and show the update date. If you want to edit pages yourself, a CMS such as WordPress lets you fix text from an admin panel.

Bilingual visa pages for foreign clients

Residence status work is the area where the applicant usually searches in English. Separate Japanese and English pages for each procedure – spouse visa, work visas such as Engineer/Specialist in Humanities/International Services, business manager visa, permanent residency, naturalization – reach both the applicant and the Japanese family member or employer involved.

• Explain the terms: residence status, immigration bureau, letter of explanation – in words a newcomer understands
• Give timing as an estimate: processing times vary, so point readers to the latest information from the Immigration Services Agency
• Ask the right questions in the form: current status, expiry date, the procedure needed, preferred language
• Offer familiar channels: besides email and forms, the messaging apps foreign residents actually use

Keeping the English pages in the same structure as the Japanese ones makes updates easy. Our guide to building an English website covers the wider topic.

Advertising rules and what to prepare

Each prefectural association of administrative scriveners has rules on advertising. They differ between associations and change over time, so check the current rules of your own association before launch. In general, these points help you stay safe:

• Avoid wording that guarantees a result, such as "approval guaranteed" or "100%"
• Avoid phrasing that suggests work outside your legal scope, such as negotiating settlements or representing clients in court
• Fees must be posted in your office, so show the same fee guide on the site
• Leave out comparisons with other offices and unsupported claims like "No.1 in the area"

Before production, gather your registration number and association, a photo and profile of the representative, a fee table per procedure, notes on frequent questions and photos of the office. Register the domain and Google accounts in the office's name so you stay in control.

How UNANOBO builds websites for licensed professionals

Before you commit to anything, UNANOBO builds a free demo of your office website, based on your services and brand. Along with the home page, you see how your main procedure pages look on a computer and a phone, and you decide whether to go ahead once the direction feels right.

The process is free demo, feedback, launch, growth. The founder handles every project personally, so you keep one contact from the first demo to marketing after launch. Everything runs by message, in Japanese or English – including the English visa pages, and later MEO or Google Ads if you need them.