Renovation company website in Japan – projects, prices and an easy estimate request

What homeowners check on a renovation company website

A renovation is a large expense and means tradespeople working inside someone's home. So before calling, people use your website to decide whether they can trust you. Make sure your site answers these questions first:

• Projects: have you done work like mine, and do I like the finish?
• Cost: roughly how much does a new kitchen or exterior repaint cost?
• Area and scope: do you cover my neighborhood, and do you take small repairs?
• People: who is the owner, who will I deal with, who are the craftspeople?
• Company details: address, founding year, construction business license, warranty and aftercare
• Ways to ask: can I request an estimate by form or LINE without a sales call?

Go through your current site with this list and mark every question it leaves open. Those marks are the pages to build first.

Why some renovation sites get few inquiries

Even people who found you through a flyer or a referral usually search your name on their phone before getting in touch. These issues often drop a company from the shortlist:

• The project gallery stopped years ago and the photos are small and dark
• "Free estimates" is the only hint about price
• A phone number is the only contact option, which is hard for people who work during the day
• Photos overflow on mobile and the call button is hard to tap
• It is unclear what you specialize in – kitchens and baths, exteriors or interiors

All of these can be fixed. Project examples, a price guide and an estimate form are the core of a renovation site, so the next sections cover each one.

Presenting before/after projects

The project gallery is the most-read part of a renovation site. Photos alone help, but each project works much harder when it includes:

• Before and after photos taken from the same spot and angle, side by side
• The client's problem: a cold bathroom in winter, not enough storage
• What you did: area, fixtures and materials, any clever solutions
• Cost and duration: an approximate budget and number of days, plus building age and layout
• Filters: kitchen, bathroom, toilet, exterior and roof, interior, full renovation

Get the homeowner's consent, and keep nameplates, license plates and neighboring houses out of frame. "Before" shots are the ones most often forgotten, so make taking them part of every site survey. A steady pace – even one project a month – matters most, so set the site up so you can publish photos and a short note straight from the admin panel.

A price guide and subsidy information

Every job is different, so many companies hesitate to publish prices. A simple "toilet replacement from ¥…" still helps people arrive with a realistic budget. Build the price page like this:

• Show a "from" price per job and state what it includes – unit, labor, disposal
• List what tends to raise the cost: damaged substructure, moved plumbing, condominium rules
• Link to real projects with actual costs so the ranges feel grounded
• Avoid claims such as "cheapest in the area" or "half price today"; they need evidence and can raise issues under Japan's Act against Unjustifiable Premiums and Misleading Representations

Energy-saving and accessibility work can qualify for national or local subsidies, or for home modification support under long-term care insurance. A page explaining which programs may apply and how you help with the paperwork is very welcome. Eligible work, caps and application periods change every year, so add a note to check the latest official guidelines and review the page annually.

An estimate form that feels easy

The estimate form is the first real conversation with a customer. Long forms get abandoned, so ask only for the essentials and sort out details in your reply.

• Few required fields: name, contact details, city or ward, the area to renovate
• Photo upload: pictures of the current state make a rough estimate more accurate
• Preferred contact: phone, email or LINE
• Reply time: state when you will get back to them before they press send
• No pressure: one line such as "Estimates only are welcome" reassures hesitant visitors

Placement, spam protection and auto-reply wording are covered in our guide to setting up a contact form. On mobile, a fixed bar with "Call" and "Request an estimate" lets people reach you right after reading a project.

How UNANOBO builds a renovation website: a free demo first

Before you commit to anything, UNANOBO builds a free demo site from your logo, colors, project photos and your current website or flyers. You see the project gallery, the price guide and the estimate form as real pages on your computer and phone, and decide whether to go ahead after seeing them.

The process is simple: free demo, feedback, launch, growth. The founder handles every project personally, from the first demo to marketing after launch, and everything runs by message in Japanese or English. If you also build new homes, see websites for home builders, and for winning customers after launch, marketing for home builders.