LLM optimization and GEO service – get your brand into AI answers

What LLM optimization and GEO mean

LLM optimization (LLMO) and Generative Engine Optimization (GEO) describe the same goal: when ChatGPT, Gemini, Perplexity or Google's AI Overviews build an answer, your content is among the sources they use and your brand is named. In Japan the term LLMO is common; in English GEO is used more often.

Classic SEO focuses on ranking positions. GEO adds a different question: is your information easy for an AI to quote, and does it come from a source the AI trusts? The foundation is shared, though – a site that search engines read well is also the starting point for AI tools. For a fuller explanation of the terms, see our guide to LLMO, AIO and GEO.

• ChatGPT: with search enabled, it reads live web pages and links to its sources
• Gemini and AI Overviews: connected to Google Search, so your regular SEO shows through
• Perplexity: lists numbered sources for every answer, so a citation can also bring visits

A quick first step: type three questions your customers would really ask into these tools and note how they answer. That is your baseline.

Why some brands never appear in AI answers

If AI tools skip your brand, or describe it with outdated or mixed-up details, the cause is usually one of these:

• Services, areas and pricing logic live only inside images, so there is no text to read
• No page states in one sentence who you serve, what you offer and how
• Your company or product name is spelled differently across the site, social accounts and directories
• Common customer questions have no answer on your site, so the AI uses competitors' articles or review sites
• robots.txt blocks AI search crawlers such as OAI-SearchBot or PerplexityBot
• Few third-party sites or articles mention you, so there is little outside confirmation

The most frequent case is good content in a form an AI cannot easily extract. That part is fixed on your own site, which makes it the best place to start.

What an LLM optimization project includes

The core of GEO is putting clear, quotable and trustworthy information on your site. In practice we work in this order, so each step can be checked before the next:

• Brand facts in plain text: what you do, for whom and why you are different, stated on the home and about pages
• Answer pages: real questions such as cost, differences and how to choose, answered with the conclusion first
• Structured data: Organization, Product, FAQPage or LocalBusiness markup that tells machines what a page is about
• Consistent details: the same name, address and phone number on the site, Google Business Profile and social accounts
• Crawler check: make sure robots.txt is not blocking AI search crawlers by accident
• Outside mentions: guest articles, interviews and listings in comparison pages that give AI a second source

Newer ideas such as llms.txt get attention, but the major AI providers have not committed to using them. The basics above are the reliable route. For Google's AI Overviews specifically, see AIO optimization, and for planning search and AI together, see AI search optimization.

How we measure AI mentions

Measurement is the hardest part of GEO. AI answers change slightly every time, and there is no official ranking report. So we track a fixed set of questions on a regular schedule and record the changes.

• A question list: 20 to 30 questions asked right before a purchase, such as "best [service] in [city]", "[product] comparison" or "how to choose [product]"
• Same conditions every time: ChatGPT, Gemini and Perplexity, logged out where possible, once a month, several runs per question
• What we record: whether you are named, in which position, whether the description is accurate, which URL is cited and which competitors appear
• Traffic: GA4 referrals from chatgpt.com, perplexity.ai, gemini.google.com and similar sources

Numbers rarely jump overnight, so we read the trend over about three months. Knowing which of your pages get cited also shows which page to strengthen next.

How to choose an LLMO or GEO provider

GEO services have appeared quickly. When you compare providers, check these points:

• They do not promise that AI tools will definitely show your brand
• They explain which questions, which AI tools and how often they check
• The actual work on copy and structured data is clearly scoped
• They also look after the foundation: SEO and Google Business Profile
• Search Console and GA4 stay in your company's name

AI answers are controlled by the companies that run the AI, so nobody can guarantee placement. Judge providers by how clearly they explain the work and how they track progress with you.

How UNANOBO handles GEO: an optimized page as a free demo

Before you commit, UNANOBO builds a free demo: a page from your current site, rewritten and structured for AI answers. You see how the copy is organized, how questions are answered and where structured data goes, on a real working page. Alongside it you get a summary of how AI tools answer your key questions today and a structure proposal for which pages to improve first.

The process is free demo, feedback, launch, growth. After launch we look at SEO, GEO and MEO together and check AI mentions on a regular schedule. The founder handles every project personally, so you keep one contact throughout, and everything runs by message in Japanese or English.