Website design service in Japan – see a free demo before you commit

What a website design service in Japan can build for you

The pages and features you need depend on what the site is for. Start by picking the type closest to your business – it makes the work and the budget much easier to estimate. These are the main types of site UNANOBO builds:

• Corporate sites: company profile, services, news and an inquiry form
• Shop, salon and clinic sites: menus and prices, access, booking paths and Google Maps
• Online stores: Shopify, BASE or WordPress with WooCommerce – products, payments and shipping
• Landing pages: one product or service, one page, one clear path to sign-up
• Recruiting pages: the job, the workplace and an application form

Whatever the type, mobile layout, SSL, search-friendly titles and descriptions, and GA4 tracking are built in from day one. Adding them after launch usually means rework, so it pays to include them in the build.

What makes a website bring in inquiries

A good-looking site still underperforms if visitors cannot see what to do next. These basics decide most of the result. Use them to compare your current site, or sites you like:

• Within seconds of landing, a visitor knows who you serve and what you offer
• It reads well on a phone, and call, booking or inquiry buttons are easy to find
• It answers the usual doubts up front: pricing approach, service area, FAQs
• Photos and copy match your brand and feel trustworthy
• Pages load fast and forms ask only for what you really need
• You can see which pages lead to inquiries

You can build up to this step by step. Pick the one action you most want more of, fix that path first, and you can measure the effect even on a modest budget.

How website production runs and how long it takes

Typically a small site of five to ten pages takes one to two months; online stores and larger sites take two to three months or more. The steps look like this:

• Brief: goals, audience, competitors, reference sites, who will update the site
• Structure: the pages, the menu and what each page says
• Design: settle the direction on the home page, then roll it out
• Copy and photos: finalize text and images, with placeholders where needed
• Build and test: desktop and mobile views, forms, tracking tags
• Launch and improve: connect the domain, go live, adjust based on visits

Copy and photos are the usual cause of delays. Our guide to the website production process covers what is decided and checked at each step.

Typical costs and what to prepare before you ask for a quote

Cost depends on the number of pages, how custom the design is, features such as booking or online sales, and whether copywriting is included. As a general guide in Japan, a small template-based site typically costs a few hundred thousand yen, a custom corporate site around 500,000 to 1,500,000 yen, and feature-rich sites or online stores often more. See website cost for how quotes are usually broken down.

Having these ready makes quotes more accurate and the build faster:

• Your logo files (AI or SVG if you have them, otherwise a high-resolution image)
• Photos you want to use: your space, people, products or past work
• Your services and prices, plus basic company or shop details
• Domain and hosting details, if you already have them
• Two or three sites you like, and what you like about them

Keep your domain, Google account, ad accounts and analytics in your own name. Whoever builds or runs the site later, your website and marketing assets stay with you.

What to check when choosing who builds your site

You can hire an agency, work with a freelancer or build it yourself with a site builder. Whichever you choose, check these points before signing to avoid surprises after launch:

• What the quote includes: copy, photos, mobile layout, fixes after launch
• Whether you can update the site yourself, and who handles changes if you cannot
• Whether you hold the domain and admin logins
• Whether they can also help with SEO, MEO and ads after launch
• How concretely you can see the finished design before you sign

For a deeper comparison, read how to choose a web design company.

How UNANOBO builds your website: free demo first, growth after launch

UNANOBO is a Web & Growth Studio for Japanese brands. Before you commit, we build a free demo site from your logo, colors and services. You click through it on a computer and a phone and decide whether to go ahead once you like the direction. See the free website demo for what it includes.

The process is free demo, feedback, launch, growth. The founder handles every project personally, from the first demo to improvements after launch, and everything runs by message in Japanese or English. Working remotely means no meetings to schedule – you review and reply when it suits you. Updates, maintenance, SEO, MEO, Google Ads and Meta Ads are available through the same single contact.