Website management service in Japan – keep your site updated, measured and improving

What a website management service covers

Providers bundle very different work under the same name. It helps to split it into two parts: keeping the site running correctly, and growing what it delivers.

• Updates: news, products and services, prices, opening hours, job listings
• Maintenance: WordPress and plugin updates, backups, SSL and domain renewals, fixing layout issues
• Measurement: a monthly look at visits, traffic sources and inquiries in GA4 and Search Console
• Improvement: rewriting headings and copy, moving buttons and forms, adding new pages
• Marketing: SEO articles, your Google Business Profile (MEO), Google Ads and Meta Ads

Some sites only need updates and maintenance; others gain far more from analysis and improvement. Write down which parts your site needs. If you mainly want edits done for you, see our website update service.

What happens when nobody runs the site

A neglected website rarely breaks overnight, which is exactly why the lost opportunities go unnoticed. If any of these sound familiar, it is time to set up proper management.

• The latest news is over a year old and visitors wonder if you are still open
• Prices or services on the site differ from reality, so every inquiry starts with a correction
• WordPress has not been updated in a long time and security is a worry
• Analytics is installed, but nobody looks at it
• Inquiries drop and you cannot tell whether the site is the reason
• The person in charge is busy with their real job, so updates keep slipping

The root cause is almost always the same: no one owns who checks what, and when. Assigning a person and a rhythm is enough to get the site working again.

A monthly cycle that turns data into inquiries

In website management, the number of improvement rounds matters more than the volume of tasks. Run the same small loop every month and the site steadily moves toward what brings inquiries.

• Measure: track form submissions, phone taps and booking clicks as key events in GA4
• Review: once a month, look at traffic sources, top pages and changes in inquiries
• Focus: pick one problem, such as "people leave on the pricing page" or "mobile visitors never reach the form"
• Change: adjust a limited area – a heading, a photo, button text or position, an FAQ
• Check: compare the same numbers next month; keep what works and try something else where it does not

Change too much at once and you will not know what made the difference. One improvement a month is the reliable route. Our guide to GA4 analysis shows where to look, and how to get more inquiries from your website lists practical fixes.

How to choose a website management provider

You will work with this provider for a long time, so compare more than the monthly fee. Check these points before signing to avoid surprises later.

• Scope: how many updates per month are included, and how extra work is handled
• Reports: a list of numbers, or concrete suggestions for what to improve next
• Turnaround: how many days from your request to the change going live
• Ownership: domain, hosting, GA4 and ad accounts registered in your name, with admin access for you
• Exit terms: whether you keep the site data and logins if you stop
• Contact: one consistent person, so you do not repeat the background every time

Cost depends heavily on scope. As a typical range in Japan, updates and maintenance alone often run tens of thousands of yen a month, while packages with analysis, improvement proposals and content can reach well over 100,000 yen. Compare quotes for the same scope of work.

What to prepare before handing over

A clean handover means the first month goes into improvements, not detective work. Gather these before you start:

• Admin logins for WordPress, Shopify, BASE or your CMS
• Domain and hosting provider, account holder name and renewal dates
• Access to GA4, Search Console and your Google Business Profile
• Logo and photo files, current services and price list
• The one action you most want more of: inquiries, bookings, sales or job applications

Lost logins can usually be recovered through the provider you signed up with. If accounts are still registered to a previous agency, the start of a new management contract is the right moment to move them into your own name.

How UNANOBO runs your website: improvements shown in a free demo

Before you sign up for anything, UNANOBO reviews your current site, lists what to improve and builds a free demo with those changes applied. You see on screen how the site could bring in more inquiries, then decide whether to hand over the management.

The process is simple: free demo, feedback, launch, growth. After launch we handle updates and maintenance and keep improving the site based on the monthly numbers. The founder handles every project personally, so you never have to explain your site's history twice. Everything runs by message, in Japanese or English, and your domain and analytics accounts stay in your name.